Thousands of parents and children visited the Hikid – Ildong booth at Vietbaby Fair HCM 2026 to experience scientific, Korean-standard nutritional solutions and participate in various interactive activities for families.

The Story of Korean-Standard Nutrition Told Through Experience

At Vietbaby Fair HCM 2026, the Hikid – Ildong booth stood out with the theme “The Universe of Growth,” attracting a large number of visitors thanks to its colorful space filled with activities. This concept was inspired by the Hikid dealer network’s visit to the Ildong Foodis factory in South Korea—where dealers directly explored the research, development, and production processes of Korean-standard nutritional products.

Those practical experiences became the inspiration for Hikid to recreate a modern exhibition space, bringing the scientific and creative spirit of South Korea closer to Vietnamese families. Check-in activities for gifts and direct livestreams from the booth brought the event’s vibrant atmosphere to thousands of parents nationwide.

A Journey of Over a Decade Accompanying Vietnamese Children

Launched in Vietnam in 2014, Hikid has accompanied millions of Vietnamese families. The brand’s products are imported as full cans from South Korea, featuring Vietnamese supplementary labels, gold stamps, and QR codes for origin authentication, helping parents easily identify genuine products.

Present at the exhibition, Mr. Kim Kwang Weon – International Sales Director of Ildong Foodis – stated that Hikid is developed based on the nutritional needs of Asian children and manufactured under strict quality control processes in South Korea. Ildong Foodis originated as a prestigious pharmaceutical and nutritional corporation in South Korea with over 50 years of experience.

In Vietnam, Phuong Linh Import-Export & Trading Co., Ltd. is the exclusive importer and distributor of the Hikid brand. All products are imported as full cans from South Korea, ensuring consistent quality between South Korean domestic products and those distributed in the Vietnamese market.