ABOUT PHUONG LINH
Connecting globalnutritional excellencefor Vietnamese people
Distributing international nutrition products,building a comprehensive healthcare ecosystem
ABOUT US
Phuong Linh
Official Importer &Distributor of Nutrition Products
Phuong Linh was established in 2012 with the aspiration to elevate nutrition for Vietnamese children and families, contributing to a healthier, stronger and more resilient community. With a strong commitment to health and quality, Phuong Linh focuses on the official import and distribution of nutrition and healthcare products for families. Each product is carefully selected to ensure clear origin, high quality standards and full compliance with Vietnamese regulations.
OUR ROLE
A trusted bridge between international brands and the Vietnamese market
Through years of steady growth, Phuong Linh has gradually established its role as a trusted bridge between international brands and the Vietnamese market.Through its network of partners and nationwide distribution system, Phuong Linh helps bring high-quality nutrition products closer to Vietnamese consumers.Building on this foundation, the company continues to expand its product portfolio and advance the development of a comprehensive healthcare ecosystem.
Deliver quality products to consumers
Ensure transparency and efficiency in distribution
Support sustainable market development
DEVELOPMENT JOURNEY
Memorable Milestones
2014
Became the exclusive distributor of Hikid in Vietnam
2021
Expanded product portfolio (Dongil, P Health…)
2012
Phuong Linh Import - Export and Trading Co., Ltd. established
2014 - Present
Expanded nationwide distribution network
Present
Network of more than 3,500 distributors across 34 provinces
2012
Phuong Linh Import - Export and Trading Co., Ltd. established
2014
Became the exclusive distributor of Hikid in Vietnam
2014 - Present
Expanded nationwide distribution network
2021
Expanded product portfolio (Dongil, P Health…)
Present
Network of more than 3,500 distributors across 34 provinces
HIKID IN VIETNAM
Over a Decade of Partnership and Growth
Hikid is a premium domestic milk brand from South Korea, developed to support children’s height growth and physical development during key growth stages. Since 2014, Phuong Linh has been the strategic partner and exclusive distributor of Hikid in Vietnam. Over more than a decade, the company has steadily built a nationwide distribution network and developed the brand, helping Hikid become one of the most trusted imported milk products among Vietnamese families. The success of Hikid in Vietnam has also become a strong foundation for Phuong Linh to strengthen its distribution capabilities and expand its product portfolio in line with its long-term development strategy.
DEVELOPMENT PHILOSOPHY
Passion LifeLiving with Integrity Driven by Passion
Passion and Responsibility in Every Choice
Phuong Linh believes that every business decision creates long-term impacts on the community and society. Therefore, we pursue the Passion Life philosophy, placing dedication and responsibility in every choice, from products and partnerships to business operations and ecosystem development. This philosophy guides Phuong Linh in selecting reputable global partners and delivering nutrition and healthcare products that meet high standards of quality, transparency and long-term value for Vietnamese consumers. We believe that every choice made today contributes to creating lasting value for the community in the future.
VISION - MISSION - CORE VALUES
Built on a Long-Term Vision and Consistent Values
Core Values
Passion
Trust
Quality
Innovation
Sustainability
GROWTH STRATEGY
Expanding froma distribution foundationto a comprehensivehealthcare ecosystem
Expanding high-quality nutrition product portfolio
Connecting global advances in nutritional science with healthcare needs in Vietnam
Developing a comprehensive healthcare ecosystem
ACHIEVEMENTS
Key Achievements Along the Growth Journey
Throughout its development journey, Phuong Linh has gradually established its position in the market through strong distribution capabilities, strategic partnerships and recognition from reputable organizations.
Top 10 Leading Brands in Vietnam(Recognized for 5 consecutive years)
An award presented by the Institute of Economics and Culture in collaboration with the Vietnam Consumer Protection Center, recognizing companies with strong brands, high-quality products and sustainable business strategies.
Nationwide Distribution Network
Over 3,500 distributors nationwide, supported by a strong network of distribution and retail partners, helping products reach consumers quickly and effectively.
Strategic Partner ofIldong Foodis (South Korea)
Since 2014, Phuong Linh has been the strategic partner and exclusive distributor of Ildong Foodis, a leading Korean nutrition company, bringing Korean domestic-standard products to the Vietnamese market.
Over 10 Years of Hikidin Vietnam (2014 - Present)
Over more than a decade of development, Hikid has become one of the trusted imported milk brands among Vietnamese families, contributing to improving the stature of Vietnamese children.
FOUNDER
The Founder Behind Phuong Linh's Growth
Mrs. Nguyen Thi Hoa, Founder and CEO of Phuong Linh, leads the company with a strong focus on integrity. With over 20 years of experience, she has built the business on transparency, responsibility, and long-term commitment to partners, customers, and the community.