At the Vietbaby Fair 2026 exhibition, Hikid presented a booth designed as a miniature “space station” under the theme “The Soaring Universe” The highlight of the central area was a model of a Hikid spaceship preparing for takeoff, symbolizing the physical development journey of children. From this focal point, consecutive experiential spaces guided parents and children to explore various “nutritional planets.”
According to a representative of Phuong Linh Import-Export & Trading Co., Ltd.—the importer and distributor of Hikid in Vietnam—besides creating a shopping space, the company also aims for families to experience and learn about nutritional knowledge in a highly relatable way. The eye-catching design helped the Hikid and Ildong Truemom booth maintain a high volume of visitors throughout the exhibition.
Experiential Space and Nutritional Consultation
In the display and consultation area, Hikid introduced its product ecosystem, which includes Hikid, Ildong Truemom Colostrum, and Ildong Truemom Probiotics. A team of experts directly consulted on children’s nutritional needs across various developmental stages. The brand also prepared over 1,000 product samples for visitors to try right at the booth.
During the exhibition, the company continuously hosted direct livestream sessions from the booth, connecting with parents nationwide and bringing many attractive gifts and promotions right at the event.
Korean-Standard Nutritional Science
Representatives from Ildong Foodis—a nutritional brand from South Korea with over 50 years of experience, and the research and development entity behind Hikid products—were also present at the exhibition to interact with Vietnamese customers and partners. Mr. Kim Kwang Weon, International Sales Director of Ildong Foodis, stated that the products are developed based on the nutritional needs of Asian children and manufactured under strict quality control processes in South Korea.
Launched in Vietnam in 2014, Hikid has accompanied many families in caring for children with its full-can imported products from South Korea. Through Vietbaby Fair 2026, Hikid not only offered a special experiential space but also affirmed its development strategy built upon the foundation of Korean-standard scientific nutrition.
Vietbaby Fair 2026 took place from June 4–7, gathering over 250 international brands in the mom and baby industry, alongside numerous experiential activities for families.